Have you considered “auditing” your employee communications?
As a leader have you ever been in the situation where you feel the company is doing a great deal to keep employees informed? Only to find out that employees do NOT feel the same way. Perhaps it is feedback received through an employee engagement survey. And while you thought you were doing a ton of communicating to employees, apparently it’s missing the mark and not as effective as you thought it was.
You may want to consider “auditing” your employee communication efforts, to ensure your communications efforts are indeed effective.
Some the more significant forms of employee communication include; Management/direct bosses communication. Senior leadership communication. Business unit/team/department communication. And some of the many tools you may be using include: employee town halls, social media, e-mails, newsletters, blogs, video, etc.…. the list can go on and on.
And yet feedback from employees goes something along these lines: Management does not communicate important information in a timely manner. Leadership decisions are poorly communicated. Information I need to do my job effectively does not reach me promptly, when it relates to what is happening within my business group. Better top-down communication is needed. More communication about the business and where it is going. And you thought your communication efforts were firing on all cylinders!
Despite all your well-intended efforts, apparently the various methods of communicating to staff need to be improved. You can keep plugging away, or you can do something about it. Perhaps it is time to step back and audit your efforts. An effective audit should review the many elements of employee communications. It will ensure you review; Communication objectives, Communication processes, Scope of communication efforts in place, Roles and accountabilities of the various individuals involved, Communication Tools being used, and Resources allocated to communications activities. The process should involve leadership, management and employees.
Your efforts of going through this rigorous “audit” will help your organization in many different ways, but 3 of the primary benefits include:
- Helps correct course and set an effective communications strategy going forward; it will help remove the “clutter” in your communications and ultimately ensure consistency and timeliness of communication commitments. It should identify whether the proper resources are in place. And clarify company-wide communication versus business line or group. It should help also clarify what the most effective communication channels are.
- The audit will provide insight into whether there is alignment of employee communications and the business strategy or not? Company communication objectives should support overall business objectives. When communicating to employees, every effort should be made to ensure that there is linkage back to the business strategy.
- And the third benefit of conducting an audit is the direct impact an effective communications strategy has on impacting employee engagement. A ton of research has been done that has illustrated the dramatic positive impact that effective internal communications have on an employee’s intent to stay and their discretionary effort.